New Look, Same Great Mission

At the heart of our refreshed logo is a side silhouette of a person seated beside a Labrador guide dog in harness, both facing forward with a shared sense of purpose. Paired with bold, modern typography in our signature blue, this design reflects our ongoing mission: empowering individuals with vision loss to navigate all of life’s adventures with a Guiding Eyes dog at their side

This vibrant new look represents not just who we are today, but where we’re headed. It’s a reminder of our unwavering commitment to empowering people with vision loss to live life on their own terms.

NEW LOGO: The new Guiding Eyes for the Blind logo image is made up of a side silhouette of a person sitting next to a Labrador guide dog wearing a harness. The guide dog is front of the person, and they are both looking in the same direction. To the right of the image, the text reads ‘Guiding Eyes’ in large bold letters, with ‘for the Blind’ in smaller text below. The entire logo is in our standard Guiding Eyes “blue” apart from the guide dog handler who is a lighter shade of blue.  

PREVIOUS LOGO: The former Guiding Eyes for the Blind logo was in blue. The image shows a silhouette of a person and a guide dog in profile view, facing each other. The handle of a harness is between them. The text to the right reads ‘Guiding Eyes’ in bold, with ‘for the Blind’ in smaller text below.